Cheil India

Digital Art Media

Underneath The Kraze - Cultural Trends Report 2024

From K-pop to K-drama to Kimchi – the Korean cultural wave of ‘Hallyu’ has taken over India.

Digital Art Media

Digi Love Bytes - Cultural Trends Report 2024

Has the land of Heer-Ranjhas and Raj-Simrans moved on from ‘forever-together’ to an era...

Digital Art Media

Generation AI Report 2024

The first-of-its-kind report that uncovers what the youth are doing with AI.

Digital Art Media

IRL Craving - Cultural Trends Report 2024

From the dons of Mirzapur to the counterfeiters of Mumbai – India is obsessed with larger-than-life OTT shows.

Digital Art Media

AI & I Report 2024

What do the consumer today think and feel about AI?

Digital Art Media

Comic Con Coverage - Cultural Trends Report 2023

A cultural scan of the ComicCon event in India and what it showed us about emerging youth fandoms, their sense of nostalgia and need for superheroes.

Digital Art Media

The Gen Z Trends Handbook Vol-2 2023

The second edition of the Gen Z Trends report takes a fresh look at the emerging currents of their culture, ranging from no-strings-attached gigs to crypto boom to memes and more.

Digital Art Media

Live Commerce Playbook 2022

2022 was the year we helped the largest consumer tech group start a livestream commerce revolution in India.

Digital Art Media

The Gen Z Trends Handbook Vol-1 2022

The first edition of the Cheil Gen Z Trends report addressed the key shifts that make this generation different from the rest.

Digital Art Media

Superyoung Report 2019

Has the modern Indian homemaker changed over the years? Who is she?

Digital Art Media

Young & Woke Report 2019

Many reports claim that the Millennials and Gen Zs would only choose brands that stand for something.

Digital Art Media

Champagne of Desire Report 2018

61% support premarital sex, but 88% favor traditional religious wedding. 80% are considering...

Insights and Reports

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