Insights and Reports

Digital ArtMedia
Digi Love Bytes - Cultural Trends Report 2024
Has the land of Heer-Ranjhas and Raj-Simrans moved on from ‘forever-together’ to an era...
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Digital ArtMedia
Generation AI Report 2024
The first-of-its-kind report that uncovers what the youth are doing with AI.
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Digital ArtMedia
IRL Craving - Cultural Trends Report 2024
From the dons of Mirzapur to the counterfeiters of Mumbai – India is obsessed with larger-than-life OTT shows.
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Digital ArtMedia
AI & I Report 2024
What do the consumer today think and feel about AI?
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Digital ArtMedia
Comic Con Coverage - Cultural Trends Report 2023
A cultural scan of the ComicCon event in India and what it showed us about emerging youth fandoms, their sense of nostalgia and need for superheroes.
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Digital ArtMedia
The Gen Z Trends Handbook Vol-2 2023
The second edition of the Gen Z Trends report takes a fresh look at the emerging currents of their culture, ranging from no-strings-attached gigs to crypto boom to memes and more.
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Digital ArtMedia
Live Commerce Playbook 2022
2022 was the year we helped the largest consumer tech group start a livestream commerce revolution in India.
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Digital ArtMedia
The Gen Z Trends Handbook Vol-1 2022
The first edition of the Cheil Gen Z Trends report addressed the key shifts that make this generation different from the rest.
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Digital ArtMedia
Superyoung Report 2019
Has the modern Indian homemaker changed over the years? Who is she?
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Digital ArtMedia
Young & Woke Report 2019
Many reports claim that the Millennials and Gen Zs would only choose brands that stand for something.
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Digital ArtMedia
Champagne of Desire Report 2018
61% support premarital sex, but 88% favor traditional religious wedding. 80% are considering...
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