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Is Performance Marketing Killing Brands? An In-Depth Analysis of the Digital Marketing Dilemma
In the fast-paced world of digital marketing, performance marketing has emerged ... Read more
Sanjeev Jasani
29, June 2024
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Why Agencies Often Overlook the Full Consumer Journey in Communication Strategies
In today's complex marketing landscape, understanding the entire consumer journey is crucial for... Read more
Sanjeev Jasani
2nd, June 2024
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Research gets the AI Makeover
Why a Business-Connected Agency is What You Need Instead of a Traditional Agency
In today's rapidly evolving business landscape, the role of marketing agencies has undergone... Read more
Sourav Ray and Arnab Datta Chaudhuri
16th, May 2024
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Unlocking trends, empowering strategies

Insights and Reports
Digital ArtMedia
Underneath The Kraze - Cultural Trends Report 2024
From K-pop to K-drama to Kimchi – the Korean cultural wave of ‘Hallyu’ has taken over India.
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Digital ArtMedia
Digi Love Bytes - Cultural Trends Report 2024
Has the land of Heer-Ranjhas and Raj-Simrans moved on from ‘forever-together’ to an era...
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Digital ArtMedia
Generation AI Report 2024
The first-of-its-kind report that uncovers what the youth are doing with AI.
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Digital ArtMedia
IRL Craving - Cultural Trends Report 2024
From the dons of Mirzapur to the counterfeiters of Mumbai – India is obsessed with larger-than-life OTT shows.
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